Elevate and
expand your brand.
Position your startup to compete at a higher level, attract more customers, and scale efficiently — with a comprehensive set of tools built for the growth stage.
Additional taxes may apply depending on business headquarters.
02 · WHAT'S INCLUDED
Six capabilities.
One coherent pack.
Everything a growing startup needs to compete at a higher level — brand, site, GTM, and the tools to run them.
Full Brand Book
SCOPE
- Concepts: 3 logo directions
- Revisions: 3 rounds on chosen logo + 2 rounds on the brand book document
- Includes:
- Logo suite (primary + 2 marks)
- Colour system (up to 8 colours)
- Typography scale
- Tone-of-voice section (~3 pages)
- Do/don't examples
- Brand story one-pager
NOT COVERED
- Full market positioning research
- Competitor audit
- Packaging
- Extended illustration or icon system
- Motion branding
- Sub-brand architecture
Custom 5-Page Website + CRM
SCOPE
- Concepts: 2 layout mockups
- Revisions: 2 rounds on design + 1 round on build (post design sign-off) + 2 copy passes
- Includes:
- 5 pages of your choice (Home, About, Services, Blog, Contact, Pricing, FAQ)
- CRM integration (HubSpot Free or MailerLite)
- 1 lead capture form
- Blog CMS with up to 3 seed posts
- Mobile-responsive, SEO basics + schema
NOT COVERED
- E-commerce
- Custom integrations beyond CRM
- Ongoing content production
- Third-party subscription fees
- Custom illustrations
- Multi-language
Domain Email + Automation
SCOPE
- Revisions: 1 round of edits per workflow
- Includes:
- Up to 5 domain email accounts (Google Workspace or Zoho)
- 1 email signature template
- 3 automation workflows configured (e.g. welcome, lead nurture, follow-up)
NOT COVERED
- Third-party subscription fees (Google Workspace, Zapier, etc.)
- Ongoing workflow tuning after support window
- Custom Zapier chains beyond the 3 included
- Social media management (posting only — see the automation exclusion in your quote)
Detailed GTM Strategy
SCOPE
- Delivered as: 1 strategy document (~25–30 pages) + 2 x 60-min strategy calls
- Revisions: 1 round of edits on the document
- Includes:
- Up to 3 audience personas
- Positioning statement
- Messaging framework
- Channel plan (3 channels)
- 90-day launch roadmap
- Pricing recommendation
NOT COVERED
- Campaign execution or ad buying
- Content production
- Competitor deep-dive (light benchmarking only)
- Coaching beyond the 2 calls
03 · WHO THIS IS FOR
Startups that have outgrown their initial branding — and need a refined professional identity, custom web presence, strategic growth plans, and operational automation to move to the next stage.
04 · KEY BENEFITS
What growth looks like.
A polished, consistent identity that resonates with your audience.
An SEO-optimised website that boosts visibility and converts visitors.
A tailored GTM that reaches your audience and drives growth.
Streamlined operations so you can focus on scaling.
05 · POST-LAUNCH
60 days of support,
included.
The Growth Pack includes a 60-day post-launch support window covering technical issues and minor adjustments.
Need something bigger later? Upgrade to the Scale Pack at any time — you only pay the difference.
PACK QUESTIONS
Common questions
about this pack.
Broader questions? See the general FAQ — or email team@startupack.biz.
Extra pages are €180 each. If you need 10+ pages plus e-commerce, jump to the Scale Pack — it's designed for that.
Extra domain email accounts are €25 each (setup only — third-party subscription fees like Google Workspace are separate).
3 automation workflows configured end-to-end (e.g. welcome, lead nurture, follow-up). Extras are €120 per workflow.
No — Growth delivers the strategy document and 2 calls. Campaign execution, content production, and ad management aren't included. If you need hands-on execution, that's the Scale Pack or an add-on retainer.
Yes — you only pay the difference between tiers if you upgrade within 60 days of your Growth delivery. After that, upgrades are quoted as new projects.
In-scope tweaks only: bug fixes, broken links, text corrections, and image swaps in existing modules. New pages, layout changes, and new features are separate change requests.
READY?
Ready to launch —
without the €20k agency invoice?
Pick a pack, fill the brief, and a real person on our team will come back within one business day with a fixed quote. Refundable if you withdraw before build begins.